Its said that there are over one billion people on the Internet today. Just image this for a second. You create a video and its possible that one billion people could see it. Well I may be stretching it a bit, but video sharing is a very powerful tool you can use to reach the masses.
Right now your competition may not have a clue about video marketing and I want to share with you a few tips that will give you an unfair advantage. Video Marketing is a very simple process if done correctly. Just make sure to follow these steps and you will see yourself becoming a master video marketer.
1. Video Marketing Tip One: Video Editing
Video editing is something that can make you stand out from the crowd. You will want to add in music, text, or special effects to your video and make them jump out. Spend some time watching other videos and get a good idea of what you like. You can also see the videos that get viewed more than others and figure out what makes them stand out. Editing will help in your overall marketing process because people will want to come back for more. People will see that you take the time to create some cool looking videos. At first your video editing may not be the best, but just keep practicing and you will become better.
2. Video Marketing Tip Two: Video Viral Websites
Videos are now one of the best ways to market yourself, but just a few years ago it was very difficult to share your videos online. Website like YouTube and Dailymotion have changed the way we share videos. You can now take a video on your phone and then upload it to YouTube. This process has become very easy for the average marketer to get high quality videos on the Internet. Since video sharing website have made it so simple to get your videos uploaded, they have become a huge viral marketing machine. If you create a high quality video, edit it well, you may see this video go viral and then bring in tons of traffic to your opportunity.
3. Video Marketing Tip Three: Keywords
When people are on a video sharing website like YouTube, the first thing they do is use the search box and enter in a keyword. The video site will then create a list of videos that match that keyword. As a marketer its vital that you use a keyword in your video title, description, and video file name. If your not sure what keywords to use, Google has a very good tool. Just search on Google for “keyword tool” and it will come up. Find the top 10 keywords searched and pick one to use in your video file information. Remember this is key, because you want to help the video sharing search engine pick out your video.
4. Video Marketing Tip Four: Promote with Groups
Just about all the video sharing websites have groups that you can search and join. This is going to be a very targeted group of people who are interested in what you offer. I like to join network marketing groups as this is my main target. Network marketers are looking for tips, and how to’s on generating more traffic. This is why I make most of my videos on how to get more traffic. Try and find the group that matches your target audience, interact with them and the build a relationship. If your videos are of high quality they will love you for it and will be more than happy to click on your link for more info.
5. Video Marketing Tip Five: Mass Promote
I know I said before that there are a billion people that could see your video. But the reality is just because you put up a video people will not come running. You have to promote your new video, and there are some simple ways to help you do this. Social media websites like Facebook, Twitter, and linked-in are the starting points for your video promotion. When I create a new video the first place I post the link is on my Facebook wall. Other Facebook users can just click and watch without leaving the site. What is good about posting on Facebook, is every time someone clicks the video to watch, you get a new view for that video The more video views you get, the higher the rank will be when people do a search. Twitter and linked-in are also great places to promote your video link. Just make sure your keyword is in the post so people know what the video is about.
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